Scoop Wizards History

Lance Wayne Reichert
President

In March of 1999, Dog Duty was founded in Austin, Texas. The business was primarily run by Lance Reichert using his Ford Ranger, a few shirts and promotional materials, and the sheer desire to succeed. From the beginning, the business quickly began to take off due to its straightforward and inexpensive approach to offering a unique service that customers could not or did not want to provide for themselves.

As the business began to grow, Dog Duty began to take on additional staff to meet increased demand for its services. In April of 2000 the company was incorporated and had already begun to expand its menu of services to meet a more diverse range of customers. By 2009, despite significant problems in the economy, Dog Duty had continued to flourish with over 8 full-time employees and over 750 clients being serviced on a regular basis. Revenues had reached almost $500,000 a year with the entire greater metropolitan market of Austin being dominated by Dog Duty despite heavy competition.

Due to the continued success of Dog Duty, Mr. Reichert began to consider franchising as a way to expand the business to other markets. By August 2010, the decision was made to move forward in developing the franchise so that Dog Duty could better serve the needs of pet-owners across the country. As the franchise began to take form, it was determined that it would operate under a different name than Dog Duty in order to better provide for and protect its trademarks and proprietary tools. This resulted in the formation of Scoop Wizards, LLC., the franchise arm of the Dog Duty enterprise.

Since its creation, Scoop Wizards has aggressively sought to expand its operations throughout the United States.